Aasiya Khalil
Aikaterini Aznaourova
Aleksandra Cwikla
Alice Ferrante
Alexandra Andrews
Amy Bean
Ana Lucia Sarabia Villegas
Ananya Dunn
Andrea Werres
Anna Savel
Arthur Rowe Jones
Ash Mohammed-Grange
Avina Jain
Bella Yahin Geiwald
Bobby Ingham
Bradley Claytor
Bridget Mosiya
Caleb Woodward
Cam Harris
Cassandra Dickinson
Charlotte Ross
Cherrie Tong
Chloe Eia Hancock
Cornelia Skrok
Daniela Morris
Elissa Lenoir Ajaka
Ell Lenton
Ella Clancy
Ellecia Marie
Ellen Brandi
Elliott Bulman
Eunbyeol Choi
Flo Bender
Freddie Alexander-Morris
Gal Patal
George Murphy
Gerrick King
Gruffudd Drury
Haitian Xu
Han Bao
Hannah Stockwell
Iman Amjid
Isa Rios Martinez
Isla Burnett
Isabelle Van Zijl
James King
Janine Mody
Janvi Jain
Jiachen Shao
Jihun Lee
Joshua Haswell
Josselin Demelier
Kainuo Huang
Karen Tadrous
Kayla Russell
Ke Bao
Kyeongjin Kim
Leeso Kweon
Leslyn Zhou
Liberty Leatherbarrow Stokes
Lucy Lay
Luke Cahalin
Manil Rai
Mathilda Schmidt
Maya Seth
Maya Tastet
Megan Lim
MengTing Ruan (Stella)
Oli Roper
Panka Fürjes
Qiuxuan Jin
Qiyang Yu
Reid Jameson Potts
Samina Rahman
Sayuri Okazaki
Scarlett Hayes
Seungbum Ha (John)
Sohyun Lim
Stefano Stavrou
Stephanie Pyburn
Tara Ferguson
Teodora Dimitrova
Therese Mastek
Tom Heap
Tongzheng Chu
Violet Wang
Xiaohua (Laura) Liu
Xinyi Zhang
Ya Lucia Kang
Yangzhizhuo Qu
Yawen Chen
Ye Zhang (Lily)
Yeji Kim
Yelley Genkin
Yichen Liao
Yuanming (Krystal) Song
Yufei Liu
Yuming Xu
Yuna Goda
Zhaowei Wang
Zih-Jie Weng (Artemis)
Ziru Wang
Big Winky
Liberty Leatherbarrow-Stokes
My project explores the relationship that women have with manipulating their appearance to uphold the extreme pressures of the male gaze and beauty standard, to the point of debilitating and paralysing themselves in the process.
In each of my three makeup and matching garments looks, I have focussed on different societal pressures that stem from the male gaze. I look at the pressure to look ‘natural’ in the beauty industry while upholding extreme Western beauty standards, diet culture and the paradox of fetishisation of women indulging in food, as well as the contortion and pain women go through to achieve the fertile and hyper-sexualised look projected by the male gaze.
Each look is presented as a product with matching packaging and branding to their individual themes, intended to be sold on an interactive website designed for users who engage in the application of makeup and also the non-users, men, that expect the use of it.
I form a physical visualisation of the internal struggles of appealing to the male gaze and unrealistic beauty standards embedded into makeup routines. The imagery and language validate how users feel about the weight of their makeup and also make them question who they are manipulating themselves and going through the pain for. Simultaneously making the non-users, men, question their expectations of beauty, as bystanders and therefore engaging in upholding the male gaze.
Instagram: @libxrty / @libxrtydesigns
Email: Libertyljls@gmail.com / Libxrtydesigns@gmail.com
