"The ability to take data – to be able to understand it, to process it, to extract value from it, to visualise it, to communicate it's going to be a hugely important skill in the next decades" – Hal R. Varian, a chief economist at Google.
This project provides an opportunity to contemplate the importance of data and ethical issues with indiscriminate data collection in both the digital and real world by imagining future scenarios in which people sell and buy data.
In this future scenario, it is named 'physical data' that can be obtained from humans, which contains information of DNA, and people wear a 'protecting costume' to prevent unwanted data leakage in daily life. The costume makes it possible for hairs to fall naturally into the pouch of the costume and allows users to protect their privacy from data leakage by collecting hairs.
Every data that exists in the world has meaning and value. Through dystopian future scenarios, this project prevents the value of all data from being undervalued and allows us to reflect on things we have not recognised.