HOW DO I SAY I LOVE YOU, IN NORTHERN?
This project is a continuous collection of garments, badges and keyrings, laced with double entendre, sarcasm and subversion, performing as objects that mock and make fun of both the so-called does and don'ts of the masculine world. Displaying a self-reflective perception of man and masculinity, and the role lad culture plays in the formation of the male identity, in an effort to reclaim one's maleness, wielding irony as a hammer to masculine traditions. That is why these garments reference masculine struggles, taking inspiration from the environment I grew up in, becoming deeply British in their aesthetic whilst subverting the stiff upper lip of denial that says that everything is fine and brings the true turmoil into the light. Creating objects that are engaging, gives the wearer a sense that anything is possible, by feeling comfortable in their own skin. Creating a space for venerability, failure and humour in an effort to support men in ways that are accessible and that aren't so terrifying. It allows this access to ideas that aren't scary to people who aren't ready to fully commit. That's the beauty of a badge or a top, it does the speaking for you! Creating conversation on the topic of man and masculinity.